Boardroom Cue

How to record an investor update video

An investor update video is a one-to-three-minute recording that opens with your headline numbers, names one or two specific asks, and points to the written update for the detail. Write it as a script of 140 to 420 words, read it beside the lens, cut the filler, and send it with captions.

The video doesn’t replace your written update. It sits on top of it: investors hear the month in your voice, see how you talk about the hard parts, and still have the numbers to read. This guide covers what to say, how long to make it, and how to record and send it from an iPhone.

What to say, in this order

Y Combinator partner Aaron Harris recommends putting metrics and growth first and the asks as close to the top as possible, with a short recap at the end (as summarised by Visible, an investor-update tool). A video follows the same logic, because many people stop watching before the end.

  1. One line of context. “Quick update for September.” No warm-up.
  2. The headline number and how it moved. Revenue, users, or whichever metric you report every month. Use the same metrics each time, so a bad month is visible too.
  3. What shipped, and what it changed. One or two things, each with its effect: “Activation is up from 31 to 44 percent.”
  4. What went wrong. If something did, say it plainly, with what you’re doing about it. It is easier to hear in your voice than to find on page three.
  5. The asks. One or two, specific enough to act on today: a named kind of introduction, a decision by a date.
  6. Where the rest is. “Full numbers are in the deck below.” Then stop.

Ready-made versions of this structure, for good months, hard months and fundraising, are in investor update video script templates.

How long should it be?

Aim for one to three minutes. That is the range Boardroom Cue suggests for investor updates, and it is long enough for numbers, one story and the asks. Script length is easier to control than video length, so work in words. The average English speaker talks at about 150 words a minute; Baruch College’s Tools for Clear Speech suggests aiming for about 140 when you want to be understood clearly.

Video lengthAt 120 words/minAt 140 words/minAt 160 words/min
60 seconds120 words140 words160 words
90 seconds180 words210 words240 words
2 minutes240 words280 words320 words
3 minutes360 words420 words480 words

If the script is over 420 words, cut a section rather than speaking faster. The written update can carry the rest.

An example script

This is the sample script that opens in Boardroom Cue. It is 86 words, about 37 s at 140 words a minute.

Hi everyone, quick update for September. Revenue closed at four hundred and twelve thousand, up eighteen percent on August. Net retention held at one hundred and nine percent. We shipped the new onboarding flow on the twentieth. Activation in the first week is up from thirty-one to forty-four percent. Two things I need from you. First, introductions to anyone running revenue at a Series B fintech. Second, a yes or no on the Berlin hire by Friday. Thank you. Full numbers are in the deck below.

Numbers are spelled out because that is how they are read aloud; the captions show what you say.

How to record it on an iPhone

  1. Write the script first. Start from your written update: copy the headline numbers and the asks, then say it out loud once and cut anything you stumble on.
  2. Set up in two minutes. Face a window or a lamp, so the light is on your face rather than behind you. Put the phone at eye level, about an arm’s length away, in a quiet room.
  3. Read beside the lens. Keep the line you are reading as close to the camera as you can; a few centimetres below the lens still reads as eye contact. How to read a script on camera explains why, with the numbers.
  4. Don’t restart from the top. If you trip, pause and go again from the start of the paragraph. You will cut the stumble later.
  5. Clean it up. Remove filler words, shorten long pauses, and trim the dead air at the start and end.
  6. Send it in a shape that plays everywhere. 1080p H.264 opens on any laptop or phone. Add captions, because some investors will watch with the sound off, and your name, so a forwarded video still says who it’s from.
Edit and send in Boardroom Cue: the transcript with filler words and long pauses crossed out
In Boardroom Cue, the transcript is the edit: filler words and long pauses are crossed out for you.

Mistakes that make updates hard to watch

Boardroom Cue does each step above on your iPhone: an investor update template with a 1–3 minute target, the script beside the lens following your voice, filler words and pauses removed, and an “Investor update” export in 1080p H.264 with captions, your name and an end card. Nothing you record leaves the phone until you send it.

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Keep reading

Sources

  1. Visible: Tips from YC on asks, metrics and a recap in investor updates
  2. Baruch College, Tools for Clear Speech: speaking rate

Drafted with AI assistance from Boardroom Cue’s own settings and the sources above. Found a mistake? Email support@boardroomcue.com.